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First seen on GFK.
Click this link to view the full report.
First seen on GFK.
I attended the recently concluded International Mobile and Marketing Association of the Philippines (IMMAP) Summit 2015 where Ant Hearne from Outbrain talked about the head and the heart and explained why it is very important in content marketing.
Probably, you are now asking why the head and the heart?
Let us start with an example. Have you heard of Coca-cola’s campaign last 2012 entitled Where will Happiness strike next: The OFW Project? Take a look at it below.
Coca Cola decided to bring home several Overseas Filipino Workers who had lived apart from their families for many years. The campaign resulted in a heart-wrenching video which immediately went viral, generating 1.3 million views and more than 17,000 “likes” within few days. What can you say about this? ( I cried too and it’s ok.)
Coca-cola was able to tell the story in an authentic way, connecting with audiences through emotions, and through those emotions, was able to get to the head of their audiences, building trust.
This way, Coca-cola understood the importance of trust and of tapping into emotions, and are constantly striving to tell stories, to build that emotional connection with their audiences.
Have you also seen the recent Pixar movie Inside Out? Here’s the trailer.
It’s an animated movie set in the mind of a young girl – Riley – where five personified emotions: Joy, Sadness, Fear, Anger, and Disgust lead her through life as she moves to a new city with her parents.
The movie is a visual reminder of the power of emotions that we have in our lives. It is also a reminder of the power of storytelling, and how we all love stories. Just like Riley’s, our lives are constantly dominated by emotions, and for a brand to touch our our heart and strike emotions within us, it takes a great story. Because content alone, when it doesn’t create emotions, when it doesn’t tell a story, will not build a brand.
So, two things to remember from the examples above, the power of storytelling and its relevance to emotion. That’s the key on playing with content marketing today.
Facebook has launched a tool that lets users show their support of marriage equality. The tool was launched shortly after the U.S. Supreme Court ruled that same-sex marriage is now considered a fundamental constitutional right guaranteed under the 14th Amendment.
Facebook’s “Celebrate Pride” tool was announced by co-founder and chief executive Mark Zuckerberg. By visiting the “Celebrate Pride” tool on Facebook, you will see a preview of your profile picture with a rainbow filter. If you click “use as profile picture,” then your existing profile photo will be uploaded with the rainbow filter that is similar to the photo below.
My Facebook feed was flooded with rainbows over the weekend! Cheers to those who celebrated the U.S. Supreme Court’s decision on marriage equality.
Now, How long should you keep it up for?
Do you know the difference between a RT and an MT? And do you know the CTR of your social media posts?
If you use social media regularly you’ll see acronyms like those used all the time. As we’re limited in the amount of time we have and the amount of space allowed for posts it’s quick and easy to shorten the most common terms. Ever find yourself sat there wondering what the hell they mean?
Fear no more, the guys at Sprout Social have put together the handy list below.
Are you looking for ways to increase your social media reach? Have you considered using live streaming apps like Periscope to amplify your message?
When Twitter bought Periscope earlier this year it got the world of marketing interested in what live streaming had to offer businesses, including us, so we carried out some research and found this great article from Single Grain.
We thought you guys would find it useful so we gave it the infographic treatment below.
As first seen on:
Is your landing page converting at a lower rate than expected? If you’ve implemented landing page best practices, it may not be the page design or content that’s killing your conversions.
It could be your web form.
Many marketers don’t realize that one little form flaw can affect an entire landing page. No matter what you’re promoting, you’ll want to avoid these three common mistakes at all costs.
Common Mistake #1: Mismatched Messaging
Have you ever been excited about a special offer only to be let down by the fine print? Or unable to find your deal on a website where it’s buried?
This is how your audience feels when your form doesn’t deliver on a promise you made in digital ads or landing page content. Common examples include:
People fill out your forms because they’re excited about what’s in it for them. Your form needs to deliver on the offers you make in headlines and copy.
How To Fix It: Make sure your forms match every promise you make and don’t take liberties with customer interest. A few form field tweaks may be all you need to boost conversions.
Common Mistake #2: Too Many Form Fields
When using a landing page for lead generation it’s tempting to ask for a lot of customer data.
Even if you use a feature like Conditional Logic, too many form fields will cause visitors to leave out of frustration or become suspicious enough to provide false information.
Remember: Most visitors don’t know you yet. When asking total strangers to trust you with personal data, you should only request info you genuinely need. A one-on-one demo may warrant full names and a phone number. Your email newsletter signup or white paper download probably doesn’t.
How To Fix It: Whittle your forms down to as few fields as possible. Then, as prospects get to know you through email and social media, you can slowly ask for more.
Common Mistake #3: Lack of Form Design
Everyone knows that landing page design affects conversions. But forms are often an afterthought. Marketers will A/B test every last detail of a webpage without ever considering that a lack of form design could be killing conversions.
Forms without even just a little styling may be overlooked. This is especially true if your button is tiny and grey or your fields include hard-to-read fonts—a common mistake for forms that don’t adjust to mobile screens. A lack of branding, header images, and descriptions will keep your forms unnoticed.
How To Fix It: Customize your form buttons, then make sure your fonts are easy to read and your form headers and footers are branded and indicate the type of form they are filling out. And check to ensure it all looks good on PCs and mobile devices of various sizes.
As first seen on: http://blog.formstack.com/2014/form-mistakes-killing-conversions/
By: Sarah Sarah Quezada (@SarahQuezada) is a content writer at Formstack. She lives in Atlanta, Georgia in a talkative, Spanglish household with her Guatemalan husband and two amusing kiddos. She is a big fan of travel, marketing, blogging, Prison Break and the beach.
Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle.
During an Integrated Digital Marketing campaign, the campaign will experience five stages in the life cycle. During each time period the number of touchpoints, client marketing efforts that touch the customer, are expanded. These touchpoints build on each other and grow exponentially. As your network expands the media (traditional advertising, PR, online, social) begin to synergize with each other. In the future a successful campaign will be self generating and grow virally. The goal is to convert your network of touchpoints to actions that support your campaign objectives. Here are the expectations projected for the five stages of the Digital Marketing Life Cycle.
SETUP (0-3 months)
TRACTION (4-9 mo)
POSITIONING (10-15 months)
EXPANSION (16-27+ months)
VIRAL GROWTH (future)
As seen on: Social Media Today